Whether you work in the design industry or not you may have noticed that this year pink is taking the design world by storm. And not just any pink, but a perfectly sophisticated shade halfway between pink and peach that I like to refer to as blush. This shade of pink isn’t the bubble gum shade of trendy pinks from the past but a slightly yellower tone, that makes one think of the dessert at sunset. This blush color can be seen in every design category from restaurants to ad campaigns to product design. So I am going to have to call Pantone out and say that this year they got it wrong, Greenery has been knocked off the top of the trend block by our favorite color trend yet, Blush.
2016 was a tops turvy year with many unexpected world events including Brexit, and the Trump election in the United States leaving many to wonder what is to come next? Here are our predictions for design trends in 2017 and how society, culture and the world economy will shape them.
Rise of Unisex – World famous athlete Bruce Jenner’s transformation into Caitlyn Jenner in a very public and widely broadcast process marked a turn point in how gender is treated and viewed. As the lines between what is female and what is male continue to blur the branding of products specifically to one sex or another will begin to morph as well.
I Am Woman Hear Me Roar – The backlash to sexual assault scandals ranging from Bill Cosby to Roger Ailes (Chairman of Fox News) to Donald Trump will create a ferocity in the women's liberation movement. Women tired of being looked upon and treated as sex objects will empower a new grittier and fiercer voice.
Product Experience Innovation - With so many new products flooding the market consumer will seek new ways to identify with brands and brands will have to try harder to stand out from the crowd. This will result in increased importance being placed on the product itself and innovation around the product form and brand experience.
Design Simplicity – As consumers are inundated with advertisements everywhere they look, from all of their digital devices, to bus shelters, subway ads, and billboards, messages and visuals bombard them from every direction. Scaled back, simplistic design, branding and messaging breaks through the chaos and offers a sense of pause and tranquility in the sea of mayhem.
"Instagram, Facebook, SnapChat and the ever-growing list of popular social media channels continue to grow in importance for both brand marketing and sales. There was a time when beauty brands only needed to worry about what their products looked like on retailers’ shelves.
In today’s world, brands now not only need to ensure their products stand out and pop on retail shelves, but also that they are visually beautiful to stand the test of being “social media worthy.”
The importance of e-commerce is also impacting packaging level design and product development as consumers often view potential purchases online before they ever see and touch them in person. Brands’ social media imagery needs to captivate attention and be appealing enough to engage their audience. Products need to be visually interesting in the first place to help story-tell and illustrate their worth on social media.
Additionally, products need to be visually appealing enough that consumers want to share pictures on their own personal social media platforms. Being featured and tagged in consumers’ social media images is the ultimate form of praise for a brand. It means that their brand and products have connected so effectively with their target audience that they want to share it with all their friends and followers."
– Beauty Packaging Magazine
CityState Creative is fully integrated branding design agency in Brooklyn, New York. We can help you elevate your packaging design as well as create custom photoshoots for your social media campaigns. Our vast and varied client experience includes brands from start ups to fortune 100 companies. Check out some of our work here and contact us to talk more.
With the holidays quickly approaching and 30% of retail sales occurring during this busy season it's time to think about how your brand can maximize holiday sales.
Here are the Top 5 things to Get Your Brand Ready for the Holidays:
1. Create Holiday Specific Packaging - Consumers are more likely to buy items that are already gift ready or have a holiday look and feel. Creating holiday specific packaging design can be a quick way to increase holiday sales.
2. Create Holiday Themed Shelf Talkers, and Retail Displays - Retailers are more likely to place your product front and center during the holiday season if you have holiday themed displays and signage created for them.
3. Create a Holiday Themed Banner and Digital Ad Campaign - Holiday shopping starts as early as October. Utilize Google Ads, Facebook Ads, Instagram and Pinterest by creating holiday specific digital ads to promote your products for gift giving.
4. Styled Holiday Photoshoot - Creating a styled environmental shot of your product in a holiday setting is a great asset to have to promote your product on your website, in e-newsletters and in press releases.
5. Create a Holiday Themed Social Media Campaign - Social media is a great way to promote your products for the holidays. Curated holiday posts, giveaways and product placements will keep your product top of mind during the holiday season.
Need help creating any of the creative assets above? We would love to help. CityState Creative is a fully integrated boutique design agency based in Brooklyn with expertise in brand strategy, design, and content creation.