French beauty giant, Clarins, decided to create a multimedia blog called Beauty Flash Blog. Since its launch its consistently met its targets to expose more young consumers to the brand. Clarins wanted the blog to prominently feature brand films, and since its inception, CityState produces, and directs these films. They range from lifestyle pieces with style icons like Courtin-Clarins girl, to makeup application shorts. This brand film is one of our favorites - a street style piece shot out and about at New York Fashion Week.
NAMING + BRANDING + DESIGN
CityState worked with the Myriad Group’s Executive leadership to create a new name, positioning and corporate identity for their popular chat app Versy. Specifically, we focused on creating an identity that reflected the current consumer expectations across Latin America, while also being highly memorable and accessible for a global audience. Where there’s an interest, there’s a universe of passion — Versy invites you to discover it, explore it, and share it with the world.
The rise of the marijuana industry is as diverse and varied as the craft beer market. When we set out to create the unique brand identity and packaging for Select Wicked's cannabis products, we targeted an upscale market that saw beyond marijuana's elicit beginnings to a luxurious product offering and experience.
NAMING + BRANDING + DESIGN
CityState developed an approachable name, brand identity and packaging design for this boutique Sonoma wine. Our tagline "Good Times Straight from the Vine" evokes the spirit of a brand dedicated to creating a community and engaging experiences. This has borne out with the completion of numerous successful events with likeminded galleries, brands and partners.
BRANDING + DESIGN
Forager Botanicals is a natural fragrance and beauty company located in Brooklyn New York. The vision of the brand was to highlight the natural origins of the products while also creating a modern and lux look. We hand painted all of the label designs for the perfume packaging and worked with a woodworker to forge the custom wooden top to create a brand that truly felt artisan and unique.
BRANDING + DESIGN
When proprietors wanted to launch a new dining establishment in the West Village they came to CityState to help craft the visual identity and the signage. The branding exploration helped further shape the concept of the tavern inspired by the areas pastoral history when in colonial times New Yorkers came to Greenwich Village as a retreat to the countryside, traveling a road called Monument Lane.
What do you get when you combine a makeup tutorial and a photo shoot? The video for Beauty.com, of course. CityState director, Jesse Hicks, shot and edited this short piece, produced by Legs, so that online commerce site Beauty.com could promote two looks for the holiday season. Bring together a stunning model, the penthouse of Milk Studios, and some highly skilled (if we do say so ourselves) shooting and editing, and the results are, well, beautiful.
CONSUMER INSIGHTS & QUALATATIVE RESEARCH
Grounded in culture, we explore consumer’s emotional and rational needs, motivations, tensions and barriers in order to uncover unexpected insights that elevate strategic and creative ideas that help brands become more relevant.
We create bespoke research programs that can include:
• Live groups and interviews (in facility or roving)
• Expert interview casting
• Ethnography deep dives
• Strategic discussion guides
• Shop Alongs
• Full and half day insight workshops with your team
• Film work: Documentary style film to bring insights to life
Clients: Ketel One, Guiness, Diageo, American Spirits
In Paris, Sandro stores line the streets like American Apparels do in New York. But the brand is posh- think more couture and less Terry Richardson- and in 2012 they opened their first NYC location. For the opening they commissioned a collaboration with Dree Hemingway, model, designer and great-granddaughter of one of our favorite authors. To celebrate the line and its new store, Sandro hired Legs Media to produce a short film, and Legs brought on CityState director Jesse Hicks to write and direct said piece. You can watch the Director's Cut of the film below.
Please enjoy these video highlights from the CityState team.
Sometimes our work tells not only the story of a brand, but also the story of an issue. Below are some examples of projects with non-profits and foundations which aim to spread messages that we find socially valuable.