French beauty giant, Clarins, decided to create a multimedia blog called Beauty Flash Blog. Since its launch its consistently met its targets to expose more young consumers to the brand. Clarins wanted the blog to prominently feature brand films, and since its inception, CityState produces, and directs these films. They range from lifestyle pieces with style icons like Courtin-Clarins girl, to makeup application shorts. This brand film is one of our favorites - a street style piece shot out and about at New York Fashion Week.