"Instagram, Facebook, SnapChat and the ever-growing list of popular social media channels continue to grow in importance for both brand marketing and sales. There was a time when beauty brands only needed to worry about what their products looked like on retailers’ shelves.
In today’s world, brands now not only need to ensure their products stand out and pop on retail shelves, but also that they are visually beautiful to stand the test of being “social media worthy.”
The importance of e-commerce is also impacting packaging level design and product development as consumers often view potential purchases online before they ever see and touch them in person. Brands’ social media imagery needs to captivate attention and be appealing enough to engage their audience. Products need to be visually interesting in the first place to help story-tell and illustrate their worth on social media.
Additionally, products need to be visually appealing enough that consumers want to share pictures on their own personal social media platforms. Being featured and tagged in consumers’ social media images is the ultimate form of praise for a brand. It means that their brand and products have connected so effectively with their target audience that they want to share it with all their friends and followers."
– Beauty Packaging Magazine
CityState Creative is fully integrated branding design agency in Brooklyn, New York. We can help you elevate your packaging design as well as create custom photoshoots for your social media campaigns. Our vast and varied client experience includes brands from start ups to fortune 100 companies. Check out some of our work here and contact us to talk more.